In March of 2018, I joined the marketing team (California office) at Marlette Funding, a fintech company providing personal loan and credit card products. As Data Scientist Senior Data Scientist on Marketing Analytics team, I have been working on a variety of data science and data analytics projects to support multiple Marketing teams, including customer segmentation based on fee sensitivity, chasing incentive testing, conversion A/B testing, business problem ad hoc analyses, customer lifetime value prediction, channel attribution, and marketing targeting models, etc.
In 2014 to 2018, I worked in the quantitative research group at Hanover Research, a global information services firm head-quartered in Arlington, Virginia. I was Content Analyst Senior Content Analyst Research Consultant conducting advanced quantitative analyses on large-scale data for K-12 school districts and higher education institutions nationwide regarding a variety of topics, such as program evaluation, college readiness prediction, etc.
I earned my PhD from Curry School of Education at the University of Virginia in May, 2014. I worked with my advisor, Dr. Robert H. Tai, on multiple grant-funded projects in science education by applying advanced quantitative and qualitative methods.
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